SEO (Search Engine Optimization) can appear to be very aloof and confusing but at it’s core, there is a simple explanation. For the sake of simplicity I will use Google as our sample search engine. It is the most popular and arguably the most robust, but for the most part Yahoo and Bing operate the same way.

“How much should a website cost?” It’s a valid question. The answer could be “free” if you ask your high school nephew to design it. Ask a marketing agency and you will get a proposal from $30,000 and up. This sliding scale makes it very confusing.