BrandScript Questionnaire

The BrandScript Explained

Our BrandScript is a story about a character (our customer) who wants something and has to overcome conflict to get it. We start by asking, “What do our customers want as it relates to our products and services?”

Remember:

People don’t tend to buy the best product and services. They buy the easiest to understand.
If you confuse you lose.

With our BrandScript our customers will immediately understand what we offer and why our products matter within the story they are trying to live.

Based on your personal knowledge of our customers, give your honest opinion to all of these questions. There are no right or wrong answers.

Thank you for your thoughtfulness and time.

Questionnaire

1. Name of Business/Company/Organization

2. Describe your average customer

Avg. Age

Avg. Gender

Political Views

Religious Views

Geographic Location

Economic Background (multi-select)

Hobbies/Areas of Interest

Stage of Life

3. Think about the Hero, your customers. What are their external problems as it relates to your products and services?

4. What are your customers' internal problems?

5. What are your customers' philosophical problems?

If you can clearly communicate what that crisis feels like, your customers will identify with you and trust you to help them find a resolution to their internal and external problem.

6. How do your customers want to change or what do they want to become by choosing to do business with you?

Until you clearly define what problems your brand can solve for your customers, they won’t understand why you’re relevant to their lives and will move on to your competitors.

7. How does your business help the customer get to where they want to be?

8. What is your authority statement that will give them confidence that you can guide them to success?

Every hero is looking for somebody who believes in them and understands them.

9. How do you empathize with their fears, problems or concerns identified in question #4?

THE PLAN: The purpose of a plan is to create a clear mental path your customers can take from where they were when you found them to the point of purchase which should provide a resolution to their conflict.

10. What steps do your customers need to take to engage in your product/service?

11. Is there a DIRECT call-to-action you want a viewer to take on your website

12. Is there a TRANSITIONAL call-to-action that would warm up someone to become a client?

13. What are the positive result of using your product or service

14. What are the negative results of not using your product or service

15. List of all your products and services that could help a customer overcome their problems as it relates to your business

About me

I believe that it shouldn’t be that hard for any business to create a clear message, a user friendly custom website, and a custom mobile app. For over a decade I have helped small and large business and organizations achieve their online goals.

My mission

To give businesses and organizations the best online presence with engaging custom mobile friendly websites, clear messages, calls-to-actions , and marketing strategies.

The BrandScript Explained