The BrandScript Explained
Our BrandScript is a story about a character (our customer) who wants something and has to overcome conflict to get it. We start by asking, “What do our customers want as it relates to our products and services?”
- People don’t tend to buy the best product and services. They buy the easiest to understand.
- If you confuse you lose.
With our BrandScript our customers will immediately understand what we offer and why our products matter within the story they are trying to live.
Based on your personal knowledge of our customers, give your honest opinion to all of these questions. There are no right or wrong answers.
Thank you for your thoughtfulness and time.